Know the racer
Priorities, Patience, Progress.
From the first lap to now
Every season builds on the last. The track teaches what no classroom can. Here is the path that shaped Alfie.
2025
Started karting on indoor circuits where natural speed and talent quickly became clear.
Early 2025
Moved to outdoor racing and began turning passion into structured competition.
First Success of many (2025)
Entered rental karting championships and secured multiple podium finishes.
Mid 2025
Stepped into owner-driver karting with Coles Racing and competed in Rotax Intermax.
2026
Competing at national level, racing in major UK championships against top drivers.
Our story
Alfies Racing Journey
Alfie’s karting journey began in 2025 at the age of 10 on indoor circuits, where his natural talent quickly became clear. In February 2025, he moved outdoors for the first time, and it was evident that this was not just a hobby but a true passion.
He began competing in arrive and drive rental karting championships, making impressive progress and achieving multiple podium finishes. By July 2025, Alfie took a significant step forward by entering the competitive world of owner driver karting. He joined Coles Racing, one of the UK’s leading karting teams, to compete in the Rotax Intermax class. His first race in his own kart took place at Warden Law in the National Kart Cup, highlighting his fearless mindset and determination to push beyond his comfort zone. During his novice license period, Alfie achieved six out of six novice podium finishes across five different tracks, competing against large grids, an outstanding achievement.
Moving into 2026, just eight months after getting his own kart and now in his first full season, Alfie has progressed to the front of some of the toughest grids in the country. He continues to show remarkable improvement and commitment. Always eager to take on big challenges, Alfie is competing not only in The Kart Championship but also in the British Kart Championships, the pinnacle of karting in the UK, racing against the best drivers in the country and beyond. In addition, he will compete in club rounds at major UK circuits, including Paul Fletcher International and Whilton Mill.
Foundation
Life off the Grid
Alfie balances a busy racing schedule with his studies at Parklands Educate Together, where he is currently in Year 6. In September 2026, he will move into Year 7 at Churchill Academy and Sixth Form. His favourite subjects are history and maths, a combination that reflects his curiosity, love of learning, and analytical mindset.
Alfie is a true motorsport enthusiast. When he is not racing, he spends his time studying race footage, training on the simulator, and constantly looking for ways to improve. He approaches everything with total commitment and focus, a trait that defines both his racing and his character.
On the current Formula 1 grid, Alfie is a big fan of Lando Norris and the McLaren team, as well as rising star Gabriel Bortoleto. Away from the track, he is a passionate football fan and proudly supports Liverpool FC. When it comes to dream cars, the Porsche 991.2 GT3 sits firmly at the top of his list.
Sponsors
Identity
The helmet tells the story
Alfie draws his racing inspiration from the legendary Ayrton Senna, a connection that carries deep personal meaning through his Brazilian heritage. With his father and mechanic being born in Brazil, that influence has played an important role in shaping his identity both on and off the track, creating a strong emotional link to one of motorsport’s greatest icons.
This inspiration is reflected in his helmet design, which pays tribute to Senna’s iconic colours and style while still representing Alfie’s own individuality. Carefully developed with his input, the helmet combines tradition with personal branding, featuring his own logo and design elements that make it unique to him as a driver. It symbolises not only respect for a racing legend, but also Alfie’s own ambition to build his path in motorsport with the same determination and passion.
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© 2025 All rights reserved.
Know the racer
Priorities, Patience, Progress.
From the first lap to now
Every season builds on the last. The track teaches what no classroom can. Here is the path that shaped Alfie.
2025
Started karting on indoor circuits where natural speed and talent quickly became clear.
Early 2025
Moved to outdoor racing and began turning passion into structured competition.
First Success of many (2025)
Entered rental karting championships and secured multiple podium finishes.
Mid 2025
Stepped into owner-driver karting with Coles Racing and competed in Rotax Intermax.
2026
Competing at national level, racing in major UK championships against top drivers.
Our story
Alfies Racing Journey
Alfie’s karting journey began in 2025 at the age of 10 on indoor circuits, where his natural talent quickly became clear. In February 2025, he moved outdoors for the first time, and it was evident that this was not just a hobby but a true passion.
He began competing in arrive and drive rental karting championships, making impressive progress and achieving multiple podium finishes. By July 2025, Alfie took a significant step forward by entering the competitive world of owner driver karting. He joined Coles Racing, one of the UK’s leading karting teams, to compete in the Rotax Intermax class. His first race in his own kart took place at Warden Law in the National Kart Cup, highlighting his fearless mindset and determination to push beyond his comfort zone. During his novice license period, Alfie achieved six out of six novice podium finishes across five different tracks, competing against large grids, an outstanding achievement.
Moving into 2026, just eight months after getting his own kart and now in his first full season, Alfie has progressed to the front of some of the toughest grids in the country. He continues to show remarkable improvement and commitment. Always eager to take on big challenges, Alfie is competing not only in The Kart Championship but also in the British Kart Championships, the pinnacle of karting in the UK, racing against the best drivers in the country and beyond. In addition, he will compete in club rounds at major UK circuits, including Paul Fletcher International and Whilton Mill.
Foundation
Life off the Grid
Alfie balances a busy racing schedule with his studies at Parklands Educate Together, where he is currently in Year 6. In September 2026, he will move into Year 7 at Churchill Academy and Sixth Form. His favourite subjects are history and maths, a combination that reflects his curiosity, love of learning, and analytical mindset.
Alfie is a true motorsport enthusiast. When he is not racing, he spends his time studying race footage, training on the simulator, and constantly looking for ways to improve. He approaches everything with total commitment and focus, a trait that defines both his racing and his character.
On the current Formula 1 grid, Alfie is a big fan of Lando Norris and the McLaren team, as well as rising star Gabriel Bortoleto. Away from the track, he is a passionate football fan and proudly supports Liverpool FC. When it comes to dream cars, the Porsche 991.2 GT3 sits firmly at the top of his list.
Sponsors
Identity
The helmet tells the story
Alfie draws his racing inspiration from the legendary Ayrton Senna, a connection that carries deep personal meaning through his Brazilian heritage. With his father and mechanic being born in Brazil, that influence has played an important role in shaping his identity both on and off the track, creating a strong emotional link to one of motorsport’s greatest icons.
This inspiration is reflected in his helmet design, which pays tribute to Senna’s iconic colours and style while still representing Alfie’s own individuality. Carefully developed with his input, the helmet combines tradition with personal branding, featuring his own logo and design elements that make it unique to him as a driver. It symbolises not only respect for a racing legend, but also Alfie’s own ambition to build his path in motorsport with the same determination and passion.
Media
Thanks to our Partners
© 2025 All rights reserved.
Privacy Policy
Terms of Service
Cookies Settings